Just Follow Up with Clare Weigel

In this episode of Just Following Up…Again, we’re joined by Clare Weigel to talk about why accessibility isn’t just a “nice to have” in marketing and communications—it’s essential. From closed captioning on videos to writing effective ALT text, Clare breaks down how small, intentional choices can make a big impact in ensuring your content is inclusive and usable for all audiences.

We explore how accessible content not only supports individuals with disabilities, but actually improves the experience for everyone—boosting engagement, expanding reach, and strengthening your brand’s credibility. 

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For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/ 

Editing by Muffy Lavens
Theme song courtesy of Ben Kunkel/Professor Soup