Just Following Up with Randy Mitchelson, APR; M&M Multimeda

Welcome back to Just Following Up…Again: A PR Podcast by the Central West Coast Chapter of the Florida Public Relations Association.

To kick off season two, Media Relations Director Muffy Lavens speaks with Randy Mitchelson, APR of M&M Multimedia. They discuss the importance of video production for public relations and communications professionals, ways to keep costs down, and the importance of planning to create the best finished product possible. 

Editing by Muffy Lavens
Theme song courtesy of Ben Kunkel/Professor Soup

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For more information on the Central West Coast Chapter of FPRA visit https://cwcfpra.com/

Just Following Up...Again is sponsored by Next Mark. 

Next-Mark is a full-service, award-winning marketing communications agency based in Sarasota, FL. It helps business leaders beat their growth targets by delivering better competitive insights, more powerful branding, stronger strategies and faster results. Breaking away from the constraints of traditional marketing service organizations, the Next-Mark team facilitates new conversations about a client’s brand, integrating experience, analytics and innovation in developing strategic marketing solutions to meet clients’ individual needs. Next-Mark focuses on internationally and nationally recognized brands along with growing companies across a broad spectrum of categories, including healthcare, technology, hospitality and entertainment, not-for-profits, technology, tourism, retail, destination, and real estate.

With clients from Beverly Hills to Amsterdam, its roster includes industry leaders like Simon Malls, Comcast/NBC, LexisNexis, Elsevier, CMX/Cinebistro, Medecision, California Pizza Kitchen, along with Florida-based clients such as The City of Sarasota, John Cannon Homes, DWYLA Architecture, Willis Smith Construction, St. Armands Circle, The Sarasota Players, First 1000 Days Suncoast, Yarnall Moving and Storage, CitySide Apartments, Sugar Champagne Bar, among others. Along with marketing communications solutions, Next-Mark is a Certified Salesforce Partner engaging with clients in over 18 states and Canada and is a proud longtime member of the Florida Public Relations Association. Learn more at https://next-mark.com/